Vayva vs Selar: Which Platform is Right for You? (2026)
Compare Vayva and Selar for Nigerian merchants. Features, pricing, payment methods, and use cases compared.
Vayva vs Selar: Which Platform is Right for You?
Both Vayva and Selar are Nigerian-founded platforms, but they serve completely different markets. Here's the honest comparison.
TL;DR: Vayva is for physical products, retail, and services. Selar is for digital products (courses, ebooks, software). If you sell physical goods, choose Vayva. If you sell digital products exclusively, Selar might work.
Quick Comparison
| Feature | Vayva | Selar |
|---|---|---|
| **Best for** | Physical products, retail, services | Digital products, courses, ebooks |
| **Price** | ₦25,000/month | Free + 5% transaction fee |
| **Transaction fee** | 2% flat | 5% flat |
| **WhatsApp commerce** | ✅ Native | ❌ Not supported |
| **Offline POS** | ✅ Yes | ❌ No |
| **Physical product support** | ✅ Full | ❌ Limited |
| **Digital product delivery** | ✅ Yes | ✅ Core feature |
| **AI automation** | ✅ Included | ❌ No |
| **Inventory management** | ✅ AI-powered | ❌ Basic |
| **Multi-location** | ✅ Yes | ❌ No |
| **Payment methods** | Cards, transfer, USSD, mobile money | Cards, transfer |
| **Free trial** | 14 days | Free forever |
Pricing Compared
Vayva - Starter: ₦25,000/month (20 products) - Pro: ₦35,000/month (35 products) - Pro+: ₦50,000/month (50 products) - Transaction fee: 2% flat
Selar - Free to use - Transaction fee: 5% flat - No monthly subscription
- •Vayva: ₦25,000 + ₦20,000 (2%) = ₦45,000
- •Selar: ₦50,000 (5%)
Vayva is cheaper at ₦1M+ monthly revenue. Selar is cheaper below ₦500K/month.
Payment Methods
Both support cards and bank transfers. Vayva additionally supports USSD and mobile money — critical for reaching customers without internet banking.
WhatsApp Integration
- •AI-powered WhatsApp sales assistant
- •Product catalog browsing in WhatsApp
- •In-chat ordering and payments
- •Automatic order updates
Selar has no WhatsApp integration. You'd need to manually share payment links.
Best For
Choose Vayva if you sell: - Fashion and clothing - Electronics and gadgets - Food and beverages - Health and beauty products - Restaurant meals - Any physical products - Services with physical delivery
Choose Selar if you sell: - Online courses - Ebooks and PDFs - Software and apps - Digital art and designs - Music and audio - Membership content
Choose BOTH if you sell: - Physical products AND digital products (e.g., a cookbook + cooking course) - Many merchants use Vayva for their main business and Selar for digital add-ons
Recommendation
These platforms aren't really competitors — they serve different needs. Vayva is a full commerce platform for physical goods. Selar is a digital delivery platform.
If you sell physical products to Nigerian customers, Vayva is the clear choice. If you sell digital products exclusively, Selar works. Most successful merchants use both.
Try Vayva Free
14-day free trial. No credit card required.
Related: Online store → · Accept payments → · WhatsApp orders →